Privacy Policy

  • Introduction 

    Michelmersh respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you. Please also use the Glossary (page 6) to understand the meaning of some of the terms used in this privacy notice.  

    The term “Michelmersh” shall include Michelmersh Brick UK Ltd and any of its respective subsidiaries.  For the avoidance of doubt, the word "subsidiary" shall have the meanings attributed to them by the Companies Act 2006. It shall also include any director, officer, member, partner, employee, consultant or agent of any of the foregoing entities.  




    Purpose of this Privacy Notice 

      This privacy notice aims to give you information on how Michelmersh collects and processes your personal data. It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them. 



    This privacy notice is issued on behalf of Michelmersh so when we mention Michelmersh “we”, “us” or “our” in this privacy notice, we are referring to the relevant company in the Michelmersh group responsible for processing your data. We will let you know which entity in the Michelmersh group will be the controller for your data when you provide us with any personal data. Unless we inform you otherwise in writing, Michelmersh Brick UK Ltd will be the data controller. 

    If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below. 


    Contact Details   

     Our full details are: Michelmersh Brick UK Ltd 

    Email address: 

    Postal address: Freshfield Lane, Danehill, Sussex RH17 7HH 

    Telephone number: 0844 931 0022 

      You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. 


    Changes to the Privacy Notice and your duty to inform us of changes 

    It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us using the contact details provided above. 


    Third-Party Links   

    The Michelmersh website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave the Michelmersh website, we encourage you to read the privacy notice of every website you visit. 


    The Data we collect about You  

    Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). 

      We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows: 

    • Identity Data includes first name, last name and title. 
    • Contact Data includes address, email address and telephone numbers 


    How is your Personal Data Collected?   

    We use different methods to collect data from and about you, although this is mainly through meetings and other direct interactions, as well as existing business contacts and publicly available information.  You may give us your Identity and Contact Data by filling in forms on our website or by corresponding with us by post, phone, email or otherwise.  


    How we use your Personal Data  

    We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 

    • Where you have consented to us using your data for a particular purpose. 
    • Where we need to perform the contract, we are about to enter into or have entered into with you. 
    • Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests. 
    • Where we need to comply with a legal or regulatory obligation.  


    Purposes for which we will use your Personal Data  

    We have set out below, in a table format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. 

    Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below. 


    Purpose/Activity   Type of data   Lawful basis for processing including basis of legitimate interest  
    To register you as a new customer   (a) Identity (b) Contact   Performance of a contract with you  
    To process and deliver our products and services to you.   (a) Identity (b) Contact   (a) Performance of a contract with you 
    (b) Necessary for our legitimate interests (for example, to recover debts due to us)  
    To manage our relationship with you  (a) Identity (b) Contact   (a) Performance of a contract with you 
    (b) Necessary to comply with a legal obligation 
    (c) Necessary for our legitimate interests (to keep our records updated) 


    Change of Purpose 

    We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to obtain an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. 

      If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. 

      Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. 


    Disclosures of your Personal Data  

    We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above. 

    • Internal Third Parties as set out in the Glossary. 
    • External Third Parties as listed, set out or referred to in the Glossary. 
    • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice. 

    We require all third parties to respect the security and confidentiality of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 


    International Transfers  

    Some of our external third parties are based outside the European Economic Area (the “EEA”) so their processing of your personal data will involve a transfer of data outside the EEA. 

    Whenever we transfer your personal data out of the EEA, we use all reasonable efforts to ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: 

    • Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries. 
    • Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield. 


    Data Security  

    We have put in place appropriate technical and security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. 

    We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 



    How long will you use my Personal Data for?  

    We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

      To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. 

      By law we have to keep basic information about our customers for six years after they cease being customers for tax purposes. 

      In some circumstances you can ask us to delete your data, see ‘request erasure’ below for further information. 

      In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 


    Your Legal Rights  

    Under certain circumstances, you have rights under data protection laws in relation to your personal data.  

    • Request access to your personal data. 
    • Request correction of your personal data. 
    • Request erasure of your personal data. 
    • Object to processing of your personal data. 
    • Request restriction of processing your personal data. 
    • Request transfer of your personal data. 
    • Right to withdraw consent. 

    If you wish to exercise any of the rights set out above, please contact us.  


    No Fee usually required 

    You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. 


    What we may need from you  

    We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 


    Time limit to respond  

    We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 



    Lawful basis   

    “Legitimate Interest” means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.  

    “Performance of Contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. 

    “Comply with a legal or regulatory obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.



    Internal Third Parties 

    Other companies in the Michelmersh Brick Holdings PLC group acting as joint controllers or processors.  


    External Third Parties  

    • Service providers acting as our processors who provide IT and system administration services to us. 
    • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services. 
    • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances. 


    Your Legal Rights   

    You have the right to: 

    Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. 

    Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. 

    Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. 

    Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. 

    Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. 

    Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 

    Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.